CLIA Wrote the book on cruise vacations...and now you can have a copy of your own!
Cruising: A Guide To The Cruise Line Industry (2nd edition) is CLIA's new cruise textbook designed for travel professionals and students of travel. This exciting new sales training tool approaches its top perspective of a working professional, make learning about cruise vacations fun and utilizes educational strategies to help you remember and understand what you read.
10 Chapters and over 200 pages cover relevant topics such as:
- An introduction to cruising
- The anatomy of a cruise ship
- Who's who in cruising
- Cruise geography
- Selling a cruise
- Wwho cruises and why
- The cruise experience
- Pre, post and port experiences
- Cruise line profiles
- Cruise marketing groups and incentives.
Learn to EARN! You can earn 30 credits towards CLIA's Cruise Counsellor Certification, the industry's most prestigious training achievement, by completing the textbook's corresponding exam.
