CLIA provides you, our Agency Members
and Agent Members, with an array
of marketing tools and resources
to promote your business and increase
your cruise sales.
Included in your Kit is our comprehensive 2009 Membership Guide as a single 52-page reference guide for easy access. The guide includes the Sales Tools and Promotional catalog as well as the Cruise Marketing Essentials Workbook. You'll find a great selection of high quality marketing materials, training videos (now available in a DVD format) and reference materials designed to increase your visibility and promote you and your agency as cruise selling experts. This year we've also included the CD-Rom, Cruise Marketing Essentials. CLIA's Tools you can use for reaching your highest profit potential.
The CD and workbook contain many
valuable tools and resources including:
 "How-to" articles on direct marketing,
electronic marketing and advertising,
and public relations techniques.- Templates and directions for
creating your own Media Plan.
- Professionally designed and written
direct mail templates for flyers,
postcards and a quarterly agency
newsletter, Sea Notes.
- Sample press releases.
- Internet and email banners and
print ad shells that can be customized
for your agency.
- CLIA logos, tag lines, and cruise
themed clip art.
- Sample copy for cruise event
invitations, emails, promotions
and sales promotions.
For your convenience, we've included
some of these items online.
CLIA Logo Bank
Cruise Themed Clip Art
Ad shells
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